Part 1





Until the morning we were not told how the crit was going to go, I would have preferred if the tutor had told us so that I felt more prepared for it. However, the way we did the crit this time was the most beneficial for me. It was very casual but I got the most amount of feedback compared to other crits. The idea was to that everyone would write a comment beside the work; doing it this way I found that people were happier to write criticisms rather than what they liked. This helped me understand what I could improve on and where my weaknesses lie in my work. 




What is the purpose of a creative manifesto? 

Manifestos put forward the artist or designers intentions, views and aims for their piece of work or collection. A manifesto would show the artist's theme and style, which should be clear throughout their work. 

How (if at all) does it help create/communicate the work?

Art manifestos help create a piece of work for an artist or designer. It drives their idea in a more purposeful and thoughtful way. Manifestos are used and created in a variety of different ways, this can be from being very specific to very broad. This idea normally links to the specific artists work. Therefore saying that manifesto can vary depending on the individual and how they want to communicate their work.   

What did I learn from writing a manifesto?

Having to write a manifesto made me really think about my idea - I had to make sure my concept was clear and concise, and that I understood why I wanted to produce my final piece. The manifesto also made me really think about the brief, what it was asking me and how I was going to respond to it. 

What did I learn from seeing others manifestos?

When we presented our manifestos as a class I realised the variety that was produced. This was from the writing style to the appearance of the manifest;, some students made their's very simple and straight to the point, which I though was effective as you could almost imagine what their White Space project would look like. However, others decided to make their's more raw and ambiguous, leaving the viewer to make their own interpretation about the final piece. I found examples in both very interesting, which made me question the reasons why I design my manifesto the way I did. I thought doing this task at the end of the day very useful, as I left the class having a clearer idea of what a manifesto is and the reasons why a creative makes a manifesto. 




On Wednesday Joie and I arranged to conduct our interactive piece in public. We decided to do it in Tragular Square around midday, during our tutorial we were encouraged not to do our interaction in or around CSM, but instead to choose a busy touristy place. 

After being moved on a few times we found a place that we were allowed to set up our interaction. We designed the sign that was propped up at the top of the long piece of paper, we wanted this to have a 'home-made' look to it as we both felt this may attract more people - especially younger children. On the other hand, if the sign was professionally printed this would have attracted a different kind of person - therefore changing our overall outcome. At the start it took a while for the interactions from the public to start - I felt that people were unsure of what to do. However, as soon as someone started to interact with our piece, it started to get more interest. Joie and I found that younger children were more likely to be interested in the our interaction, this may have been from the coloured sign or the similar task we asked them to do. 

As soon as the paper started to fill up, we realised that the final piece that we had planned was very different to one that was produced by the public. We intended to draw around the entire body, which would have been layered to show a range of bodies all being represented by different colours. Instead, the public drew around a part of their body (hand, foot, head) that they wanted to leave on the paper. We realised this was done because it was an easier and quicker process, especially as people were just passing by and could not stop for a long period of time. In the end I felt happy with our final result, and the our ability to work with the public and in a group.  




Today was difficult, partly because working in a pair can be hard at times but mostly because of the final outcome we had to achieve. At the start of the day we had to share the research around interaction that we each gathered from the past week. I thought this quick task was beneficial as it broadened my understanding of what we interact with on a daily basis, especially as most of my research was secondary. We then had to share a piece of research per table and present it to the rest of the class, my secondary research (coca-cola campaign) was chosen. At first, I wasn't too comfortable when it came to presenting, however as it was my research I had too, and was happy with it. 

We were then given a quote between pair, Joie and I had, 'a women watches her body uneasily, as though it were an unreliable ally in the battle for love'. We mind-mapped some possible themes and ideas, however at the beginning we found this difficult because the quote was unusual and obscure. We came to a rough conclusion and our ideas focused around the the women's body, social standard, self-love, body confidence and photoshopping/editing. Having these ideas made coming up with rough plans a lot easier. Our first ideas incorporated social media, judgement and body image through the interaction of project and labels. However, when we pitched our idea to Tim we realised we were over thinking our concept and were making it too complicated. Instead he gave us a simpler idea that brought across our message in a more effective way. This was too celebrate the 'average normal women', we would do this by getting members of the public and drawing around their body (the interaction).

Overall, I felt by the end of the day we came up and developed a few ideas from the quote we were given, however my partner and I did not always agree which made the whole process a lot longer. I do enjoy working in a pair, as it does teach me to compromise in the ideas stage, and also the fact we have to produce a final piece in time for the crit.






I thought the crit today was carried out effectively. We were given a set of questions to follow which covered all areas of the project. I really appreciated how Martha critiqued my layout project. The comments and improvements she expressed made me rethink aspects of my project, and what changes I now want to make. The response she made to the questions brought in different views and perspectives that I did not think of when producing my piece. I feel that this made my work more interesting and have more depth to it. I really valued having a second opinion, especially as my booklet is aimed to be viewed by a range of people.

After having seen other students work during the crit; and reading my own personal feedback, I wanted to make improvements to my final piece. The changes came from my feedback and also the primary and secondary research that I used. I will use my previous booklet to show strong development within the project. 



  • from the primary research I gathered I knew I wanted to include diagonal lines - links to the photographs of grids and creates stress within the overall design. 
  • I used the diagonal line to create an obvious divide, and used this to also show a divide within the imagery I chose - pink & feminine compared to monochromatic.
  • However, I chose imagery based on the body, which I deliberately used across the entire piece  



Challenges - what worked & what didn't? 

I found the printmaking brief particularly difficult. On day 1 when we had to plan and then draw out our design onto the mount board I chose a very detailed and intricate design. I realised this when researching the type of print making we were assigned and when I looked at previous students work. I did decide to follow my original drawing, which in hindsight, I would have changed to a simpler design. 

I also found my design challenging when we had to cut the mount board. We could only use a craft knife, which proved hard when having to cut out thin lines or lettering.  

Discoveries - contrast in image, depth, foreground & background 

Once I was shown how to effectively cut out the mount board in the correct way, I was then able to use a cutting technique that allowed me to achieve different textures. This added depth and detail into my design, which I really liked. It also sped up the cutting process, as taking away one layer of board was easier than the entire piece.   

In my final design I found it hard to differentiate between the foreground and background. If I had to produce the design again I would have made this more obvious, so that it gives it a more 3 dimensional look. 

Does the image meet your aims and intentions? 

I feel that my final piece print was successful, particularly in terms of replicating and incorporating my three photographs. However, when I printed my plate the smaller details did not come through as well as I had hoped. Therefore next time I would choose a more minimal design as I felt those ones came out the best in the group. My print linked well with the photographs and therefore has a potential to be continued and have a narrative. 

Does the image capture your intended story? 

How well did you manage your time - did your image need simplifying?

During the week I handled the time we were given well. After each day I completed the task we were set at the beginning, and recorded the process throughout. On the other hand, the cutting process took the longest, and at times I found to be frustrating. This was from the fact that my design required a lot of time and patience. However, if I was given more time I would have made a triptych of prints and created a narrative. This would make my work more engaging for the viewer. 




For the starter, we were set a task where we used a photograph and had to draw it by only using 5 simple shapes. This made me think about what aspects of the image were important, and then how to transform a complex photo into a simple drawing. Using the same photo we then produced a 2 shape drawing, depending on the photo choice, I found this more difficult because I had to think about the dimensions and the scale of the photo in more detail, to then be able to produce a similar drawing. For both of these tasks we were given a strict time limit. For the final task we were given 15/20mins to draw a more complex 






How does a design context change the nature of our work? 

How might we evaluate the success of our work? 

Artistic work is created with a purpose, function or message behind it, this can be very obvious or conceptual, and aims to attract a specific target audience. We could measure the success of our project by our audience's responses towards our fashion film or the photographs. We aim to show our moving image piece on online fashion magazines (Wonderland, LOVE, I.D), as these have a specific audience that will engage and interact with the short film. We could measure its success by looking into the viewing figures and analytics, which will show us who is engaging with the fashion film, and the specific people it attracts. We could also measure its success by seeing if our audience are sharing or talking about the piece in their everyday lives after viewing it.  

What potential role or function might our work have outside this project?

Our fashion film was produced with the intention to create a sense of diversion for our audience. We wanted to produce something personal and honest, that our target audience can relate too. The voiceovers we recorded to target the viewer instantly and in a very directs manner. Therefore, when we were creating the piece we wanted our audience to feel more comfortable in self expression through fashion, and also how they openly identify themselves. 

How do our own lives and experiences inform our work? 

For our fashion film we used students around the university to be featured. They shared their experience around personal style and how this has impacted them. Even though we were not featured in the film, nor did we share our personal experiences, we did instead explore others in greater detail. The students we asked we all happy to be interviewed and photographed which made our job a lot easier. We decided beforehand to ask them all a very similar question, so that when we produced the moving image piece, all the footage and the voiceovers links elegantly together. 

What did I learn from the success and failures of others?

I feel that looking at everyones work on the first day, and having a crit at the end of the project is extremely beneficial. It showed the class the process that each pair took when given their 2 words, and how they decided to develop it into a final 30 second moving image piece. Being able to comment on other students work (and visa versa) was a good method to improve the development of our project, as it allows for a range of different opinions from people that have seen it for the first time. 



Although this project was not particularly complex, I did not enjoy it as much as I had thought. I found the first task quite difficult as I found it hard to generate ideas for any interesting or unusual letter forms. I went for the simplistic and minimalist design, which I felt I didn't develop to the fullest. When we had the crit I seemed to have gone for the 'easy' approach compared to other students in the class. I really liked the three dimensional element of my design - I liked the way the font could be viewed from two angles and that in between these you would get a crossover which was visually interesting. It also remained easily legible. Because the letters themselves were very standard I did not have a problem replicating the style of the font family for all the letters. If I was to complete this project again I think I would have branched out in my designs and experimented further. Overall, I was not too happy with my final outcome, but from doing project I have learnt how to improve my creative practices. 




  • As a group we had an Illustrator workshop, which I found beneficial as I was not confident on the program beforehand. 
  • When producing my poster I knew I wanted to change the look of my typeface - from the black and white photograph I took on the first day
  • After I took the photo I though my typeface could be made a lot more playful - the bold and simplistic pop-up letters reminded me of a children's picture book.
  • When making my poster I chose to use mainly primary colours and drop shadows on each letter, so that it gave a more 3 dimensional look.  

TYPE - cut out



As this was the first project on foundation I did find it quite hard. The brief was very broad, which meant it could have been taken in a multitude of directions. It also proved difficult when first working in a group of 3 as the large amounts of ideas bought to the table were very different, and this made the development toward the final idea a longer process.

On the first day we made sure we all understood the 3 words we were given, and then came up with as many ideas linking to each word as possible. We produced a vast amount of ideas, however we noted the ones that were too irrelevant, we then started looking into primary research. This was done by initial sketches and photographs to show how we progressed further, I found doing this very useful as the ideas became a lot clearer. 

On day 2 we gathered individual ideas, which we then presented to the other members of the group. I thought this was not a great idea as the ideas we too different, instead we should have discussed each idea as a group and then come up with a potential final piece. However, it did show our personal research and development that we managed to incorporate into our final ideas. The day before crit we decided on an idea; our final piece was a fairly new idea we got towards the end of the day. It was the only one that my whole group agreed on, and therefore was happy to represent. 






How was working in a small group affected how you gather and analyse information? 

Throughout the first day of the project I found that working in a small group became increasingly beneficial. It took the morning to get used to expressing, communicating and discussing our ideas individually, and I found myself having to think on my feet when feeding back to the other members of my group. When we became more comfortable sharing ideas this was when we would develop these by combining our different designs to fit the brief. As a group we kept on going back to the brief while analysing our ideas to make sure we were not going off topic. 

What are the challenges and benefits of working in a group?

I definitely found myself thinking more creatively while working in the group I was in. We all had different strengths and interests in the creative field which made our ideas varied and diverse. I felt more motivated, mainly because this was the first project of the year and of course wanted to make a good impression! I also thought it was a good opportunity to establish where my core interests are early on in the course. However, I did find that it took us a few hours to comfortably express our ideas clearly through sketches and discussion. This resulted in us having different plans due to miscommunication. As we progressed through the day we became more vocal and our ideas improved, especially when we were able to incorporate all three words into our project. Overall, I enjoyed working in such a diverse group of three, as it has made me think in more detail about my ideas, and also how to communicate them the most effectively.  

How have you found the experience of researching and generating ideas without the internet? 

When I found this out it was definitely something I was not used too. The first thing I used to do when given a project brief was dive straight onto the internet. I now realised it was my safety blanket. I found that using primary research produced more personal and meaningful ideas that both matched the brief and incorporated all three words effectively. However, not using the internet made it a slower process, and at times our group found it tricky to come up with enough ideas. When we were given the brief our group had to start by understanding the definition of each word, which differed depending on how the individual would interpret it. This was because we couldn't get a definitive definition online. From not using the internet I have realised that ideas can come better from our environment and discussion with others. It has made me really think about how I generate an idea and how this will develop. 






After the group tutorials on day 2 I had a strong idea, that I was pleased with, which will be ready in time for the crit. Hannah, our tutor, made us really think about why our pieces relate to the White Space brief and what our thinking process was behind them. 

In the morning I found a fashion publication in the CSM library called NR Magazine. I used this magazine because it was mainly images. In Indesign I replicated the layout from the magazine and marked where the photographs were in a pale colour. I replaced the images with words/phrases that links with photo - depending of what I felt when I saw it and maybe what the photo is trying to portray. If I had longer I would have liked to have completed the entire magazine, which therefore would show a comparison between my comments and the photographs. Throughout the day I experimented with my choice of type and colour, however I wish I recorded the process more, so that I could show my development and how I got to my final piece. 




7 mini briefs

I was surprised that I enjoyed this day as much as I did! Beforehand, I read the brief and completed the research task, but did not know what to think about the concept of the 'White Space' project. I enjoyed the structure of the day as we had to work very independently and individually. Up until now we have been given a lot of group work, but this project is individual which (at the moment) I am really enjoying. 

By the end of the today I did not manage to complete all 7 briefs we were given, but I did however have an idea for all of them. I think this was because I spent too much time on the ones I felt comfortable doing, which therefore led me onto completing more complex/bigger pieces then I really should have. Instead, I wish I complete all 7 as it shows a wider range of experiments and ideas. The brief I enjoyed completing the most was the layout piece and the photographs/sketches of white space. From these two ideas it gave me a clearer idea of what my final piece might be.   





We finished our final edit of the moving image piece the morning of the crit. I felt this was too rushed and would have liked it to have been longer - showing our process and end result. I felt my group did not work that well together, as we only collaborated when we were doing the interaction in public. 

On the other hand, when it came to the crit I felt (as a group) we communicated our idea effectively - even if the video did not do it justice. We were able to visually mention research that links to our final interactive piece, which gave it more depth and meaning. I felt showing a workflow page made it easier to present our piece, and also made the audience more engaged. Even though the video was only just over a minute, it made us talk about around the piece (research & development). 

The feedback we were given was generally positive. The class thought the idea was effective due to the simplicity of the interaction. They liked our idea of using colour and words on the piece, as it created a more personal feel - more likely to interact.




We only had to come in for our 1 to 1 tutorial. Joie and I had ours with Ignacia, and I found this very useful. Before the tutorial we prepared a couple of questions and development choices that we knew we wanted to discuss. For example, the mood of our moving image and choice of voiceover or music. During the tutorial she gave us a few more artists to research that closely links to our final piece. Ignacia gave us good feedback when we were pitching our interaction, but also said some improvements regarding location and editing. Overall, this tutorial made our idea a lot clearer, and as a group we gained more of an understanding of the process needed so that we would achieve our final interactive design. 



I had my progress tutorial with Umberto. I found it useful, however I did feel that I could have gotten more out of it (e.g preparing questions). The feedback I received from the tutorial is that my research is well done and deep enough, however he did point out that I could research the projects using different resources and mediums. Umberto commented on my layout in my sketchbook and in my portfolio, saying I need to be more purposeful when presenting my work (especially as I want to go into fashion communion). This will then make the projects easier to follow and the overall look of work more pleasing. 



I enjoyed the layout project more than I though. The fashion communication aspects to it really attracted me, which made me even more excited to specialise within my chosen pathway. I thought the fact that we incorporated both non-digital and digital elements into this project was effective. The task on day 1 linked nicely with the final piece we had to produce on the final day, this made the project very cohesive, and therefore I was more motivated to produce an final piece that I was pleased with. The use of non-digital layout skills made me really think about precision and accuracy, however this did not matter on the digital task. I also found that I had to be more confident in the non-digital task, as I was cutting and collaging free hand. 

Overall, I was happier with my digital layout outcome as I found it easier to develop and refine into a more professional final piece. The Indesign tutorial was extremely beneficial, and I feel I will use this software more often in futures projects. Having both a non-digital and digital version of the layout task was good for comparing the 2 pieces, and it also showed how one influenced the other. 




How has the project today helped you to think about layout in new ways? 

The first task we were set was to cut out all the text and photos from a standard broadsheet newspaper, this activity helped me understand the basics of layout, and how the majority of braodsheet newspapers use a similar layout design. 

  • GRID TASK - we were instructed to find and draw all the grids in and around the Archway Campus. This could be very obvious or very ambiguous, I really liked this task as it allowed me to experiment with layout in a more natural form. I also made myself find more abstract grids, and therefore on the next task this allowed to be more experimental when designing non-digital grids (mainly found in architecture). 
  • I created a simple rectangular design with an empty diagonal line going straight through the centre of the page. My entire non-digital design was semetrical/a mirror image of itself. I found that designing my layout in this way was quite restricting and therefore the use of symmetry made my layout a bit boring. If I had the chance to change my design I would create a layout that is more abstract and irregular, but still sticking with less obvious grid format. 

What do you think the benefits are of working on text and image compositions using non-digital processes?

  • During the task, I found that I was thinking more about layout in the non-ditigal task, as I had to adapt one of the grids I found and use that as a main inspiration for the design. I enjoyed his task as it allowed me to be more experimental and creative. Using a non-digital process also had practical benefits, for example when I chose the magazine images I was able to trial them out and experiment with my choices under the grid before sticking them down. This was visually easier and quicker in the non-digital task, compared to using Indesign. 



On the second day of the print making project we were asked to design an 8 page A5 booklet using the primary research (photographs) we gathered from the print making project. As a group we were given a basic tutorial in Indesign, which I found very useful, I enjoyed the program and felt that I will use it for future projects. Beforehand, I sketched out a few designs that incorporated my first grid layout I produced on the first day. Therefore I was able to incorporate both digital and non-digital designs together. I chose to produce a more minimalistic design, that only incorporated straight rectangles, squares and triangles. I wanted each page to have purposeful white space, as this is what personally attracts me to a publication. We had to work to a tight deadline for this project, which I thought was a good way to show what I could produce with only a day to work.   

Workflow feedback

Hannah, one of our tutors, looked through my workflow and she gave me some useful comments and feedback. 

  • In the research section I tend to write more about the artist and their work - rather than how it inspired me/how it links to my current work. I needed to go into more depth about the how the artist influenced the project.
  • My research needed to have a stronger relation to my work - Hannah made a comment about my research being too general and instead should show a clearer link. This will show a more meaning relation between my research and my project. 
  • In my reflection I have been including too many photos (processes and final pieces) - this doesn't need to be put in reflection, and instead in my sketch book. 
  • My level of detail in my reflection is good, I have made it clear what project and day I am writing about - easy to follow. However, Hannah suggested that I could bullet points or shorter paragraphs to make the reflection easier.  



The final day of the printmaking project was spent producing the physical print. As a group we were all assigned a specific role in the workshop, e.g ordering the plates ready for printing or painting the plates. Personally, I didn't like the way we did this as I didn't get the chance to actually print my own plate and working the print making press. In hindsight, I could have been more pushy so that I got to try all the stages in the process, and therefore would have had a greater understanding of print making. My final print came out successfully, however the smaller details didn't come through nearly as well as I had hoped.  



The fashion communication brief was the project I enjoyed the most. Beforehand I knew this was the pathway I had the most interest in, and during the project I felt that this area was the one that I wanted to specifically go into. Our project incorporated both fashion, filmmaking and photography, which I realised were my main strengths. I felt that I lacked in confidence when we were interviewing our peers on the first day, however I am glad we included this element into our fashion film as it has now made me more comfortable to do this again. The secondary research inspired us to bring in different elements into our piece, e.g a more creative filming style and the way we chose to edit our film in Premier Pro. 

On the other hand, we did encounter a problem when we came to edit our moving image together. The footage we filmed couldn't be imported into Premier Pro because of a problem with my card and card reader. This did throw us off a bit, especially as we had to present our work the next morning. As we didn't have time to re-film it that day, we instead made a presentation of our research, story board and inspiration. We both found this frustrating, but at least it only happened on a small project.

Overall, I felt that our project fitted the brief well and incorporated our two words elegantly. Even though we had technological difficulty in the post production stage, which made us produce a late moving image piece, we still had the motivation to re do it at a later date. 




What did you learn from the success and failures of others?

During the crit, I felt that a few pairs produced a very successful moving image piece, however their  main concept/idea didn't come through as strong as I think they had hoped. Their final pieces had more artistic/creative features, compared to making the 2 words (e.g political & text) clear and obvious in their work. This meant they had to explain their 30 second moving image piece after it was shown, and then say how they incorporated the 2 words they were given. 

Florrie and I didn't have the chance to present a final moving image piece in time for the crit, as we had lots footage and technical difficulty. However, instead we showed our primary and secondary research and our inspiration towards the final piece. We have now re-filmed and edited our moving image piece. We still were encouraged to present what we had to the rest of the group to show how we got over the situation, and still had something to present.   

What did you learn from the experience of working in pairs, as a team? 

For this project I really enjoyed working in a pair. I think this mainly came from the fact that we had 2 good words to work from, which made the process towards the final idea a lot easier. Florrie and I have similar interests and strengths, so during the planning process we agreed on a clear idea quite quickly. We are both interested in photography and fashion, so we incorporated those topics into our photographs and moving image piece. 

During the development towards the final piece, I felt that working in a pair was beneficial, as it showed off our individual strengths. For example, Florrie was very confident at asking other students to be photographed and interviewed, whereas I was more comfortable at filming and photographing. Therefore, from us working together we were able to produce a successful collaborative piece.   


EXAMPLE FROM DAY 1 - fashion communication



Political and text 

On day 1 we had to produce a set of photographs that links with the 2 words we were given (political & text). Florrie and I decided to look into the way our peers choose to dress, what their influenced by and why they choose to express themselves in this way. Instead of investigating larger and more obvious political issues, we wanted our work to be relevant and relatable. We photographed students around the university and asked them to speak about their experience on self expression and fashion. We layered their quotes over the photographs in Photoshop, which produced bold posters that portrayed the message in a straightforward way. After completing this task, it led us on to a similar moving image piece.  






What was the purpose of the crit, and how has this benefited you for future projects? 

As this was our first crit I was not sure what to expect. We discussed our 'type' project and how we came to our final outcome. Presenting to my peers made me really think about how to effectively put across my idea, and to  show how I achieved my end result. I felt like I was confident when presenting my idea, however this was only to a small group, not the entire class. In the crit I included why I didn't choose a specific type, which showed my developmentally process and also how I decided on my final design. In my sketchbook I recorded the ones I didn't choose and added annotation; this made it easier in the crit when presenting to a group as it added visual cues throughout my sketchbook. During my presentation I asked my group a few questions, which encouraged the others members to get involved in my project. I feel that this part of the crit was the most beneficial because they gave me their opinions on my final idea and how I could improve, they also gave me feedback around what they felt worked well. The day we had the crit I didn't finish the entire project so the feedback I was given really helped me, as I was abler to included different ideas that I was given from my peers. Overall, I felt that the crit benefited my 'type' project as I was able to improve on my final (unfinished) piece, as the feedback from my peers gave me more very relevant ideas that elegantly linked with my project. 

How effective were your outcomes - did you add meaning and feeling to your letters successfully?

How would you improve your outcomes if your were to revisit them? 

During the crit I felt that I could have been more creative in my letter form. I chose a very simple cut out design and environment to photograph it in, whereas if I had more time I would have selected a more inventive background that both reflects and links to my letter form. I felt that if I had more time I could have found a more interesting background that links to my word. However, at the start of the project I wanted my typography to be very legible and easily communicative. I made the conscious decision to make my letter form easily legible; so it has the ability to be used universally on mutliple platforms, both on and off line.   




Today has involved working with restrictions. To what extent did this affect your design process (positive & negative). 

We started a typography project where we had to create 16 different style A’s, but we could only use cutting, ripping and folding. The 16 pieces of paper came from a piece of standard A4 paper, so the size we had to work with was very small. I felt that working with this size made it much easier to manipulate each piece of paper, as it enabled more stability when producing intricate designs. However, I did find that intricate details tended to become clumsy because of the size restrictions. I then tended to create slightly simpler designs, that were clearer and more legible. I made the creative decision to design my letters in a very simple way, as my aim was to make them easy to read and understand universally.

How did you select your location for your photo? Was it the right choice, and did it communicate in the way you intended? 

Before I started to look for locations I knew I wanted it to reflect my style of typography. I wanted to experiment with light and shadow, as I cut my letters out in a way that they were free standing. I placed my letters on top of an uneven bench and staggered them, this was deliberate as it made the shadows more unusual and interesting. To make the location reflect my ‘type’ I took the photos in front of a plain white background to give it a sleek and minimalist style, while also making the letters easy to read.  

However, I felt that I still could of developed this further, by finding an environment that still clearly linked  with my lettering style but is more interesting aesthetically than the one I chose. I felt like I could have achieved this if I had more time and could have explored different environments, not just the Archway Campus. 




How did the visualisation process evolve the idea? 

When we started to sketch out our final design it started to come together. We decided to separately draw out our own version of the globe which brought in individual details that made our project a group collaboration. As our visualisations started to take place, this was when we fully understood the idea, which  made it easier when it came to the presentation. We each drew different versions, which included location, material & colour choices and then dedicated one member to draw up the final design on A2 paper. Each of us were assigned a different role that fitted our strengths. For the presentation we annotated our final design and used colour to add details. This made our work easily communicative and visual. 

Explain the role of both primary & secondary research in the development of your idea? 

Primary research is new research, carried out to answer specific issues or questions. It can involve questionnaires, surveys or interviews with individuals or small groups.

At the start of the project we were only allowed to use primary research. This was conducted in a group of 3, where we shared anything that linked with our 3 words (utopianism, silk & squeeze); even if it was irrelevant or too conceptual we still included it in our initial research. Between us we were able to generate a rough definition of each word. We found that by just using primary research it made us really think in more detail about what we were sharing and how we could link those ideas together. 

Secondary research makes use of information previously researched for other purposes and publicly available.

After spending half the day generating primary research, we were then able to look in more detail around our final idea by using secondary research. This added more detail and depth into our ideas, specifically when it came to refining them. We used the library as part of our research, where we found relevant books, articles and current exhibitions that were showing. This helped us generate a thorough presentation that all members of my group were comfortable with. 

How successful was your groups presentation? How could it be improved

I was pleased with how my groups presentation went. Our idea was clear and our audience seemed to understand the sculpture and the messages we were aiming to convey. We kept within the 3 minute time frame as we each rehearsed what parts of our presentation we wanted to emphasise on. 

We called our project the ‘What Could Be’, we found that this was a clear title that brought our project together. I felt that our final idea combined our 3 words very elegantly. The purpose of our sculpture was to create a sense of escapism and diversion, where it brings people together from that specific city to look at and interact with. Each sculpture is different, whereby it includes landmarks from that city, this made it have more overall significance. 

The feedback we got was overall positive. The audience liked the visuals of our presentation, as they thought it was clear and easy to understand. We were pleased with this feedback as we paid particular attention to presentation, especially as we are all GCD specialists. 




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